Service and Availability Are Priorities for Kravet Fabrics and Furnishings
From guaranteed in-stock fabrics to their innovative online Configurator for creating custom furnishings for your clients, Kravet has made service and availability their highest priority. Perhaps more important from an end-user’s point of view, quality and originality have not suffered in the least.
In fact, since the company’s founding in 1918, the business started by Samuel Kravet and his four sons has become the industry’s primary resource for fabrics and furnishings.
The business has never been the type to rest on its laurels or reputation, but rather, has always labored to remain at the forefront of the design and furnishings industries. As Kravet’s chief process and innovation officer Jesse Lazarus recently proclaimed, “It’s incredibly important to resist assuming you already know what your customers want and need.”
“Suppliers need to bring the threshold to the customer, rather than waiting for that customer to come to the supplier,” he explained. “[All] buyers are consumers in their own right, and their desire for service and availability is shaped by the environment where they do their own private shopping [whether digital or face-to-face]."
What is the Kravet Configurator?
In a time when personal interaction is at the very least frowned upon, and in some cases punishable by force of law, servicing the client demands new and innovative solutions. In some ways, our digital age makes this far easier than feared. In some, less so.
For those who are able to imagine and visualize original approaches to long-standing challenges, as well as new ones, the future can be incredibly bright. And, as many of us have come to expect, Kravet is again leading the way by developing resources and offering digital remedies to the obstacles we are all facing.
For example, imagine being able to fully visualize and customize the furnishings you hope to offer your home design clients. Will that new sofa and chair ensemble appeal to them in fabric A, or would they prefer fabric B? If only you had an image of the pieces in both!
With the Kravet Configurator, you do.
Now, with a 360-degree view of the products you're considering and using their custom Configurator, Kravet has made it much easier for interior designers to visualize their style choices on a variety of furniture frames. As you make choices to customize individual pieces, pricing is automatically updated for you in real-time.
If you're like most interior designers, your buying process begins with requesting samples, so Kravet focused on making that as simple as possible for you too. With a mobile-first strategy in place, Kravet has also simplified the process of reaching out to mobile users and a variety of platforms. This enables you to work seamlessly from your studio or on-site, from a client’s home or office.
Does that sound like a tool you could use in your design business?
NOTE on Availability: At this time, Kravet is continuing to develop and test the program, with an expected rollout coming in the New Year. (Finally, we all have something to look forward to as this crazy year comes to an end!)
For now, it is available on Kravet’s QuickShip program and the Kravet Tailor and Lee Jofa Workroom collection, which are partially up and running. Now would be a great time for you to begin familiarizing yourself with the Configurator so you are proficient in its use when you need it later.
Let Us Help You
As with so many innovative solutions, it can take a bit of time and practice to familiarize yourself and use the Configurator. But hey, that’s what we’re here for. We can answer virtually any question you may have about this virtual design tool (see what we did there?) and would love to guide you in the use of this amazing tool from our favorite luxury furnishings manufacturer.
Also, don’t forget, our founder Ted Fall, a man for whom service and availability have always been priorities, is available for business consulting support to interior designers and furnishing store owners. Get in touch with TD Fall today.