Agile Entrepreneurs Are Most Likely to Prosper Post-Pandemic
We understand if you're feeling a bit tired of pandemic-related blog posts. It seems like every recognized “expert” (and those who proclaim themselves to be), are spewing an endless stream of the stuff. And yet… And yet, the subject may be the most popular Google search being made today (see image for 3.1 billion search results). The upshot of all of this unsolicited advice is that being nimble will be a requirement for post-pandemic business success. Or, as the title above suggests: agile entrepreneurs and small business owners are the most likely to prosper moving forward.
The reason for this is clear for those who are also agile thinkers. The average person who’s spent the past 6-10 months working from home more than they ever imagined possible is reconsidering the spaces in which they live.
“Indeed, [the restrictive response to] the pandemic has changed many things, especially how we think about and use our homes. It was a year during which we all leaned on our homes a little bit more, willing it to bend and conform more to work, school, exercise, safety, and rejuvenation.” (Houzz Pro)
This shift in priorities should, perhaps, have been expected as many homebound parents and children found themselves spending more time together than ever before. Whether by government fiat or by choice for safety reasons, a large number of homeowners are reconsidering their design choices made in years past.
After all, feeling “stuck” is not an uncommon phenomenon today. Though usually in reference to their careers or work-life balance, the restrictions on movement and personal interaction placed on virtually all of us have bound them to an environment that was not meant for 24/7 habitation.
Changing Demographics in Design Markets
Further, in one of our recent posts, we shared our belief that “… beyond a change in priorities, you should also expect to see a shift in values; the very principles and standards by which individuals choose to live and do business. Literally, for many, they are responding to a shifting world view that has altered their perception of the nature of life. There is probably nothing that can shift priorities as dramatically for them, and you will need to be empathetic toward their needs at all times and in ways you may not have imagined, pre-pandemic.”
Many, if not most, business owners consider market demographics to be based on simple statistics: things like age, gender, wealth, and location. However, for the agile entrepreneur, the mindset must also be considered.
For example, how has your client base shifted their priorities? Has their home become more or less important to them in response to being “locked down” for months? Are they looking for more comfort or more practicality in their home’s design?
These are just a few of the questions you must not only ask yourself, you must also discover the answers if you hope to prosper in a post-pandemic world.
It goes without saying that we at TD Fall will do all we can to help. And, in fact, Ted is always available to work with you on an individual basis, consulting on how your business can best respond to the shifting needs of your design and furnishings clients.
With more than 25 years' experience in the luxury furnishings and interior design industries, he has pretty much seen it all. So, if you're ready to work with a professional consultant who can help you become one of those agile entrepreneurs our changing world demands, feel free to… Get in touch with TD Fall today.