ICreate Furnishing Customization Program from Kravet
For this week’s post, we borrowed a story published by BusinessOfHome.com in August that was created as “a paid promotion and was created in partnership with Kravet.” In it, the two share some of the details related to the industry titan’s ICreate furnishing customization program.
After more than a century in the fabric and wallcovering business, Kravet is an indisputable titan of American interior design, with a robust stable of brands that includes Lee Jofa, Brunschwig & Fils, and Donghia. Never comfortable to rest on its laurels, though, the fifth-generation family-run company now offers clients the option to rest on individually designed beds—and one-of-a-kind ottomans, or at tailor-made tables, or beneath the glow of self-styled lamps. Those singular designs come thanks to ICreate, Kravet Furniture’s new custom initiative, which gives customers the freedom to design their own pieces (right down to the hardware on the dresser drawers and the finish of the mirror frames), not to mention the confidence that comes from collaborating with the legacy company.
“It still allows designers to be as creative as they want to be while streamlining the business,” says Sara Kravet, the company’s vice president of furniture. Recognizing that singular custom orders already constituted a considerable percentage of the business, the thinking behind formalizing the initiative was: “Maybe this is a moment where we can make it simpler,” she says.
ICreate Combinations are Nearly Endless
The concept is straightforward, but the potential combination of design elements is practically infinite: Depending on the product, customers can choose from a number of silhouettes, bases, finishes, and hardware to create a sui generis piece constructed from Kravet’s highest-quality components. Chests, for example, are available in 11 silhouettes, 12 faces, 27 finishes, and 19 hardware options, including 10 premium fixtures from partner Modern Matter by Addison Weeks. Styles can be as classic as a beaded face in a mahogany finish, as ornate as an inlaid-bone front with brass detailing, or as trendy as a dresser with cane inserts or leather-paneled drawers.
When it comes to those smaller accessories, the plethora of options from Curated Kravet is all the more dazzling. To fashion a chic table lamp, choose from 10 striking silhouettes and 11 sumptuous glazes, and complete the piece with one of three base and finial materials and two traditional shade shapes (cone or drum). “With those options, you can make about 3,100 different lamps,” calculates Lewis—and that’s to say nothing of the separate custom lampshade treatments slated to launch in October, which will be available in a luxe assortment of linens, silks, velvets, prints and grasscloths. Because the majority of the Curated Kravet ICreate items, including its vast array of mirrors, are made in the United States, they typically ship in two to four weeks.
Kravet stratifies its furniture offerings as Edge, Smart and Design to designate “good, better and best” levels of luxury. At the Design level, the ICreate collections allow for the ultimate quality—and present the opportunity to Edge, or entry-level, customers for a first foray into customization that comes with the support of Kravet’s authority in the field. “It’s about what best suits the individual design,” says Kravet of mixing and matching levels. For a guest bedroom, the accessible pricing of an Edge chair with limited customization options might make the most sense in terms of budget, whereas a family room, more used and much loved, might merit a greater investment.
More Curated Choices from TD Fall
For information on customizing and availability of Curated Kravet furnishings, or other information about what’s possible in the ICreate furnishing customization program do not hesitate to… Get in touch with TD Fall today.