Email Marketing Tips - Success in 7 Easy Steps
Many of us have grown tired of the daily hassle of deleting unwanted email pitches from unknown marketing sites every day, sometimes many times a day. Yet, email marketing remains an effective tool for promoting your products or services – if used correctly – and not abused.
The seven steps that are critical to success in an email marketing campaign are:
Define the target audience for your email campaign
Set your email marketing goals
Create fresh, engaging content
Settle on the frequency of your email campaign
Establish a timeline and editorial calendar for your email campaign
Choose an email marketing service
Track your results and modify your plan accordingly
If you're new to the concept of email marketing, you may have no idea what the listed steps mean. So, let’s define our terms a bit and help you better grasp what each of these 7 Easy Steps for Email Marketing Success means.
Define the target audience for your email campaign
It goes without saying that regular visitors to your website or blog appreciate the information you have to offer. The key to growth is to increase the size of your audience, and email marketing is a great tool for doing this. Determine exactly who it is that is visiting your site on a regular basis, and work to tailor your message for them.
Set your email marketing goals
Every email you send to your list should include a call-to-action: whether you are trying to build a larger audience; generate more shares in the social network; have recipients get in touch with you for more information; or make a sale. Whatever you would like your recipients to do, you must ask them to do it.
Create fresh, engaging content
Stale content in an email; that is, content that has been previously featured on your blog or website, will generally not inspire your audience to take the action you are asking them to take. Timely, compelling content is always preferred when you ask your audience to take action.
Settle on the frequency of your email campaign
Daily emails are annoying. Even weekly promotional emails can upset your audience. Based on the nature and value of the information you have to offer, as well as how time-critical it may be, once or twice a month is usually more than sufficient for an email marketing campaign.
Establish a timeline and editorial calendar for your email campaign
Once you’ve determined the frequency of your outgoing emails, you must create a calendar for creating your content and a timeline for sending out your emails. Doing this will help you to remain consistent, which is something your readers will appreciate.
Choose an email marketing service
Email marketing services such as icontact,Mailchimp, and constant contact have a proven track record of successful support for effective email marketing campaigns, regardless of the niche involved. The services are not free, nor are they cheap, but their value simply cannot be argued.
Track your results and modify your plan accordingly
The services mentioned above all can provide you with critical information on the success of your email campaign; including who is reading your emails, who is sharing your emails, who is clicking through for more information, and who is buying, among other things. Another critical feature of these services is to help you ensure that your list contains only those who've agreed to receive your emails.
Of course, if you still have questions about this email marketing tip, Ted has more than 25 years of experience helping designers and furnishing dealers market their businesses successfully. Simply… Contact TD Fall today.