Know Your Target Audience – What to do, what to do? (Pt 3)
In today’s post, we continue, and bring to an end, our series on how important it is to know your target audience, with Part 1 hereand Part 2 here. Based on the past few years’ experience, it's clear that consumer attitudes and preferences are shifting and realigning quickly.
As you work to develop and market your brand online in the new year, it may be time to pivot toward alternative tools and marketing channels. Here, rather than using the article we linked to before, we are offering data points and expected marketing tactics taken directly from HubSpot Blog's 2023 Marketing Strategy & Trends Report.
What Changed in Marketing During 2022
More marketers have made pivots part of their plan.
Data-informed marketing strategies have become vital.
More brands aim to create content that reflects their values.
Marketers increasingly use CRMs to track and organize data.
Focusing on customer experiences bridges the gap between service and marketing.
Social media DM strategies are growing in popularity.
Building online communities around your brand is becoming critical to engagement.
It’s clear that there have been significant changes in marketing strategies by major marketing influencers as a response to the shifts in attitudes and preferences by consumers.
The Top Marketing Trends of 2023
The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.
From the report:
Short-form video will see the most growth in 2023.
Influencer marketing will continue to grow its high ROI.
Branded social media DM tactics are growing.
Website SEO continues to shine.
Marketers will continue to humanize their brands.
Marketers will benefit from data in 2023.
These data points illustrate the tactical shifts we can expect to see from marketers in 2023.
The Top 3 Marketing Channels of 2023
Finally, the report shares the most important marketing channels we will see being used this year, with social media marketing clearly dominating all marketing trends.
Marketers leverage an average of four different marketing channels in their role. Social media is used by over 42% of marketers, making it the #1 channel marketers are currently leveraging. It also has the highest ROI of any channel and will grow significantly in 2023. Additionally, one in four marketers say they use social media shopping tools.
The Top Social Media Marketing Channels for 2023
Instagram
YouTube
Twitter
TikTok
LinkedIn
Further, one in three marketers will be leveraging their own blog or website, as well as SEO, to land on SERPs. Meanwhile, 32% use email marketing.
Blogs, social media shopping tools, and influencer marketing are neck and neck for the highest ROI of any marketing channel.
Getting to know your target audience remains just half the battle. Reaching where they live, surf (and troll?) is paramount to building your brand and converting them.
If you suspect you need help with these strategies and tactics for 2023, Ted remains available for business consulting to the trade. Feel free to… Get in touch with TD Fall today.