Online Marketing Tip: The True Value of Blogging

Despite the fact that blogging began in the Jurassic era of the internet (1994 by most estimations). Despite the fact that content marketing has changed dramatically in the past decade. Despite the many funnels available for implementing a successful online marketing campaign, the value of blogging has never been greater.

“Why is this true?” you ask.

In a nutshell, it’s because online access to your audience is shrinking, making the information you share with them even more valuable. It was inevitable that corporations would finally discover the true value of online marketing – and they have. They are now eating up more bandwidth than ever, leaving reduced access to online markets for smaller businesses and entrepreneurs.

For example, back in the day, your Facebook News Feed was dominated by information sites; often individuals who were sharing high-value data and facts that interested you, based on your search history. Now, however, that same feed is dominated by advertising, often from companies you’ve never heard of.

As these businesses buy up and dominate the bandwidth, smaller voices are being drowned out and silenced. As a result, the search engines have fewer opportunities to present you to your audience because the Big Boys are dominating access.

Despite this trend, all is not lost. You still have access to your audience, IF you offer valuable information that is easy to find: using your website, social media platforms, video channels – and your blog, which remains the most important of these.

Why Blogging Has Value

• First, blog posts remain the purest, most accessible form of online content. Despite the amazing advances in technology, as well as the refining of search algorithms by the search engines, written text remains the easiest form of content for Google and the others to crawl, index, and rank in their search results (SERPs).

In fact, because the written word is so easy to read, blog posts are the most valuable content published to the internet – and always will be.

• Next, weekly blogging gives you, and your business, a voice; an opportunity to be yourself and share what matters most to you. Whether you share personal stories and experiences or the latest updates and news about your business, writing a blog provides you with a fantastic opportunity to build your reputation and generate trust. This leads to loyalty from your audience, which will ultimately generate leads and increase your potential to make sales.

Blogging provides you with the opportunity to let your personality shine online while offering your target audience the chance to learn about your business.

Publishing regularly to your blog keeps the search engines interested in and ranking your site. They exist to catalog valuable new content for their customer, the searcher. As long as you provide them with what they’re looking for, high-value content, your ranking will improve.

• Finally, blogging is an easy way to establish yourself as an expert in your niche. Because it’s easy to share, your blog is a powerful tool for word-of-mouth marketing and viral marketing to promote your products or services more efficiently than many other marketing methods. And, adding a blog page to your website is easy, while publishing to your website is simpler than ever – no coding needed!

Blogs remain one of the most popular social sharing funnels on the internet, so taking advantage of this phenomenon makes sense as the foundation of your online marketing strategy.

If you aren’t blogging as part of your online marketing strategy, now is the time to start. Now that you know the incredible value of blogging, whether for personal or business reasons, you do have an audience who is just waiting to hear from you.

With more than 25 years of experience in the luxury furnishings and interior design industries, Ted has pretty much seen it all. So, if you're ready to work with a professional consultant who can help you with marketing and understands the value of blogging, feel free to… Get in touch with TD Fall today.