The Kravet Green Initiative: Reduce. Reuse. Redecorate.

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It’s not at all unusual for political parties and social movements to co-opt words and/or phrases that make them sound virtuous (and even “better” than you). One of the most recent is ethical, as in the “ethical” manufacturing of home furnishings. As the industry leader, however, Kravet does not describe itself as better and more ethical, simply claiming a sustainable approach to manufacturing, and the Kravet Green Initiative is evidence of this.

First, though, we want to make sure we’re all on the same page and understand the terms that are used. For example, and to avoid appearing biased, we offer this question and answer from a neutral third party: “What is sustainable decor?”

“Sustainable décor means you're choosing an interior design that incorporates reused, recycled or responsibly sourced items. These pieces can include a variety of colors, patterns, and textures – in every style imaginable.”

The above definition allows us to smoothly transition to the Kravet Inc. Sustainability Mission Statement.

“The Kravet family of brands is dedicated to conducting business with a focus on providing a sustainable future. Our goal is to do our part in the worldwide effort to protect the planet with impactful initiatives. As a fifth generation family business, we understand the importance of building a legacy built on reliability with a promise of a brighter tomorrow. These are the steps we are taking to secure that promise.”

Those steps toward a more sustainable business model include that Kravet:

  • “Establish ourselves as an industry leader in this space from a thought leadership perspective as well as a category leader.”

  • “Provide a service to customers who are Eco-conscious and care about protecting the environment, a growing trend among interior designers.”

From using recycled bottles and PET yarn to create sustainable fabrics and carpeting; and from solar panels at their headquarters along with LED lighting to reduce the consumption of the power they produce, Kravet is fully committed to leading the way toward a green, sustainable future.

The Kravet Green Initiative in Practice

Of course, words mean little if not followed by actions that prove their value. That is why the management team at Kravet has put in place policies and practices intended to reinforce their commitment to the Sustainability Mission shared above.

  • Member of the Good Alliance Design Future – An organization dedicated to reducing waste within the design + build industry.

  • Member of the Sustainable Furnishings Council – A coalition made up of design industry leaders who are dedicated to increasing awareness and adopting green practices throughout the home furnishings industry.

  • MindClick Sustainability Movement – MindClick rates the environmental health performance of manufacturers and their products.

  • Carbon Neutral Shipping Options – All Kravet product shipments are carbon neutral through UPS and their carbon-neutral shipping initiative, the viability of which is verified and certified by responsible third-party organizations.

Finally, while we love to tout Kravet as the leader in the industry for its amazing lines of home furnishing products, we must also applaud its commitment to sustainable manufacturing. In short, the Kravet Green Initiative is not merely a marketing tool but a real-world effort to lead the industry toward a greener, healthier, more sustainable way of doing business.

For more information on sustainable home furnishing products… Get in touch with TD Fall today.