Client Attraction Tips - Do You Know Who Your Ideal Client Is? (Or Should Be?)

What is the key to client attraction?

Regardless of past success, client attraction remains an important element of your business, leading to increased referrals and long-term growth – as well as a steady revenue stream.

Attracting new clients requires two basic steps: creating or enhancing your brand; identifying and appealing to your target audience. Being recognized as an expert in your niche, one who can offer solutions is critical to your success. However, it’s just as critical to understanding the needs, wants, and desires of potential clients. In other words, HOW you present yourself is as important as WHAT you have to offer while knowing WHO to target is as important as knowing WHY they will benefit from your services.

First, let’s focus on creating an ideal client profile, shall we?

Identify Your Ideal Client

To become a client attraction magnet for your business, you have to be able to step into your ideal client's head. If you can create a clear profile of who they are and what they need or want, you’ll be able to speak to them in a way that will make them WANT to work with you!

You can repeat this process over and over again when creating new products or services. The result is marketing materials you can use in multiple ways.

To accomplish this, there are several questions you’ll need to answer:

• Who is your Ideal Client?

• What are their Pain Points?

• What are your Solutions?

• What do they need to Know/Learn/Do to find a Resolution?

• What is their Ultimate Why for Seeking your Help?

• What is their Ultimate Outcome?

• What will Success Look Like?

Ultimately, your goal is to answer the most basic question of all for them, “What’s in it for me?” If they can’t identify a benefit from working with you or from buying your product, they won’t.

When you’ve completed your Ideal Client Profile, develop one simple sentence to put it all together, what’s often called an “elevator statement”. When you’ve finished, you’ll discover a stunning type of clarity around who you want to work with and what you can do for them! Your elevator statement can then be used in multiple ways: in conversation with a potential client, in networking situations, as material for your home page – and as inspiration for blog posts, articles, newsletters, and list-building materials.

If you have more than one ideal client, work your way through this process again to create a new profile. It’s just that easy, and that hard.

Once you’ve created your unique, identifiable brand and developed your ideal client profile, you can begin to generate content that enhances your identity and speaks directly to your target audience, enabling you to enhance client attraction to a new level.

With more than 25 years of experience in the trade, Ted can offer you valuable client attraction tips as your business consultant. Simply… Contact TD Fall today.