Creating Effective Sales Copy & the Know-Like-Trust Factor

Does the thought of writing sales copy for your business intimidate you? Do you lose sleep at night wondering how you can use the written word to entice prospects into becoming clients? Have you finally decided creating effective sales copy is just not part of your skill set?

You're not alone!

There are innumerable entrepreneurs and business owners out there right now who are feeling overworked, overwhelmed, over-stressed, and exhausted. When you feel like that, the thought of sitting down to write a compelling message about the products or services you offer can be just too much. There’s just too much other stuff that needs your attention, your energy, and your focus.

How can you write anything, let alone an effective marketing message, when there is too much that is demanding your attention?

And yet…

Compelling Content Improves Your Marketing

And yet, somewhere in that wonderfully creative entrepreneurial brain of yours is the understanding that creating compelling sales copy will improve your marketing and could even save your business.

Effective copywriting enables you to truly connect and engage with your target audience. It lets your prospects know you have something valuable to offer; a product or service that will help them in a specific way. It also sets you apart from your competition, enhances your reputation, and builds trust.

In other words… they will get to know, like, and trust you – instilling a type of faith that you have exactly what they need at this moment!

That’s a Big Job and, if you are unable to create that copy, and you don’t have anyone on your team who can do it either, that’s OK. There are other solutions, and we have some tips to help you get started.

6 Principles of Effective Copywriting

First, we’d like to share the six principles of effective copywriting. This should make it easier for you to kick start your efforts at creating the sales copy you need.

Effective copywriting and content creation follows six principles of persuasion: 1) reciprocity, 2) consistency, 3) consensus, 4) scarcity, 5) liking, and 6) authority. These principles have been scientifically proven to increase persuasion ethically.

• Reciprocity is feeling an obligation to give something in return when you receive a gift.

• Consistency is expected and appreciated in what we do and the things we say.

• Consensus (or Social Proof) is when people look to the actions, words, and behaviors of others to guide their own choices.

• Scarcity is the desire of wanting more of the things we either don’t or can’t have. (If you need an example, just think back to the spring of 2020 and the crazy run on toilet paper!)

• Liking we are more likely to say “yes” to people or brands that we like. Strong relationships are essential to building your successful business.

• Authority people instinctively trust and follow credible experts.

In the contemporary – and incredibly competitive – world of online marketing, every business can benefit from quality copywriting and content creation. In fact, 74% of companies said that copywriting and content creation increased both the quantity and quality of leads they receive.

We realize that not every business owner has the time or inclination needed to learn how to write good sales copy. We sure don’t. That’s why we use a professional copywriter when we need to share a compelling message about our products and services. If you’d like to know more, or simply want a little additional guidance, we can hook you up, and Ted is available for business consulting to the trade. Simply… Contact TD Fall today.