A Product Launch or New Service Launch Is All About You?
If you perform a Google search for “product launch checklist”, it will take less than one second for the search engine giant to deliver more than 30 million search results… 30 million! Plus, some of those results will be from companies selling “product launch software”, while others offer some sort of product launch template as a guide. A limited number will actually present recommendations for a checklist.
Yeah, sounds like typical Google search results, right?
Of course, even if you discover a reliable site with a decent checklist for your product launch, you still have to act on it. You still have to shoehorn that list into a process that works for you and your product.
You have to set priorities.
You have to figure out the timing.
You have to set deadlines for content creation.
You have to assign tasks to yourself and your team.
You have to… have to… have to…
You have to do all the detail work and, if there are any problems, and
You have to take all the responsibility for not being prepared! YIKES!
Don’t you just love being the boss?!?
What to do, what to do?
Now, as you sit there contemplating all the things you must do to launch your product or service, you're likely wishing you already had a process in place with tasks, responsibilities, and timing ready to rock and roll.
While your product launch to-do list may seem endless right now, we’d like to offer some guidance on what needs to be done and how to set up your launch schedule.
How to Make Your Launches Easy (Well, easier!)
First, the good news: You can either create a launch template for yourself or you can choose from a variety of them available online. (And, when we say variety, we mean choosing from about 128 million Google search results!)
Below is an example of just one of the possible product launch templates you can choose from. As you’ll see, you can pick from the simplest to the most complex and detailed, as you please.
What really matters is how you format your own or fill out the cells in the template you choose. (Did we mention that a ton of these templates are FREE!)
Images courtesy of Smartsheet.com
And, oh yeah, there is no bad news!
All of a sudden, you have a comprehensive to-do list that includes who, what, and when: i.e., person responsible, type of task, timing, and deadline! This includes critical launch tasks like:
Content creation – lists of promotional materials, types of videos, blog posts, social media posts, etc., + Due Date for each.
Subscriber list promotion – email creation, email nurture campaign, newsletter announcement + Due Date for each.
Affiliate marketing – SWIPE file content needed for your affiliates, promotional content, affiliate agreement, etc., + Due Date for each. (FYI... SWIPE files are a collection of tested and proven advertising and sales letters.)
Graphic design for Sales Page – headers, images, upsell and down-sell pages, + Due Date for each.
Shopping cart setup – when to pick one, when to set it up, when to launch + Due Date for each.
Why do we keep adding “+ Due Date for each” to all of these tasks? Because this is where the template helps you out so much – by arranging and scheduling Due Dates for every launch task you and your team need to perform.
More than a simplistic checklist; more even than an overly simple template; these are a blueprint for a successful product launch. AND… So many of them are FREE!
Do you still think you might need help with your product launch or new service launch?
Remember, our hero Ted Fall remains available for business consulting to the luxury furnishings and design trades. Maybe he could help you brainstorm ideas to generate new revenue streams. Couldn’t hurt, right? So, go ahead and… Contact TD Fall today.