Designer Marketing Tips – Instagram Marketing Strategies That You Need to Know

For anyone who’s been living in a cabin in the woods for the past half-decade or so, a cabin without Wi-Fi that is, a social networking site known as Instagram has made a huge impression. It’s an online mobile photo-sharing, video-sharing, and social networking service that enables its users to share pictures and videos on a wide variety of social networking platforms; including all the biggies like Facebook, Twitter, Tumblr, and Flickr.Why you need to know about Instagram StrategiesIt’s been just over seven years since Instagram was launched into the world, yet it currently holds over 800 million active users, and was acquired by Facebook for 1 billion dollars in 2012, when the service was just a couple of years old!Today, Instagram has become an essential marketing tool, allowing designers to diversify their social networking strategy as a way to connect with their audience, enabling them to share their content and connect with customers and prospects. Instagram posts are being engaged with on levels unparalleled to others, yet many designers do not use the platform effectively and focus too much on themselves, rather than providing value to their audiences.Instagram is unique among the growing world of social networks because, while other sites allow you to post images and videos, Instagram requires a picture or video in every post – and the picture or video you share will be the main focus of your post.How Instagram can boost your brandBecause Instagram is so visual, many believe that it only works well for companies that sell attractive physical products, such as jewelry or clothing, for example. But, this is not true. By its very nature, Instagram is a platform that allows you to emotionally connect with your audience to build long-term relationships. It’s also a way to extend your brand values, allowing you to highlight the things that are important to you, such as the vibrant work culture your organization has, charities, and community events that your company takes part in.As a brand, and as a business, you need to connect with your audience in the same way that a close friend would. How can you do this? By telling stories, and the ways that your products or services impact the lives of the people using them. Nothing does this better than compelling imagery, which makes Instagram a great tool for connecting with your target audience in a new and vibrant way.Of course, for an interior designer, such an image-centered platform is vital to your online marketing success.Looking for more interior design marketing tips, trends, and ideas? Get in touch with TD Fall today. And, if you need help developing or improving your SEO strategy, we can refer you to our favorite SEO Strategist!