Top Interior Design Trends 2024 Pt.2 – Hybrid Living & Working, Sustainability & Wellness
Continuing with our impressions of the report from ASID (American Society of Interior Designers), on the most important interior design trends for 2024, our focus shifts to more traditional interior design categories. That is, the ways in which lifestyle, workstyle, and marketing.
So, where should an interior designer place her or his priorities when considering such lists as these?
Good question. We think it makes the most sense for individual designers to first focus on areas where your values most closely coincide with those of your clients; at least as a starting point. Performing research on your local market will further help you refine your approach.
After all, such broad-spectrum trend analysis like the ASID Report will only take you so far, because why? Because… all interior design is local!
ASID Trends Outlook Report 2024
The AI Tech Revolution – AI is revolutionizing the design industry, offering companies an opportunity to generate personalized consumer experiences. Generative AI applications are being used in a variety of applications: organizations are using AI to generate floor plans, design iterations, occupancy, and energy models, and coordinated sets of construction documents, specifications, and reports; while others are using it to increase autonomy, create experience-driven design and deliver environmental settings that occupants can customize.
Digital Advertising and Marketing – Advertising on mobile devices has created growth in digital advertising, an area that is estimated to capture 72% of all advertising revenue in 2022, according to eMarketer. Thought leadership is integral to digital marketing, and social media influencers continue to impact business. Employers can look to their own workers for advertising, as many employees are communicating and advocating for their company brand on social platforms, like LinkedIn.
Living Solo Without Losing Touch – The American family has undergone significant change in recent decades, and Americans are experiencing family life in increasingly different ways. According to the U.S. Census Bureau, the percentage of one-person households has increased every decade since 1940, reaching 27.6% in 2020. With solo living on the rise, Americans are seeking connectedness to loved ones and their communities.
Hybrid Workstyles and Places – Hybrid work is the new normal for many employees in 2024—but it doesn’t work for everyone. Leading companies understand how physical space affects employee productivity, and they are actively analyzing their employees’ work habits and preferences to maximize team efficiencies and rethinking their space to create an optimal work experience, finding the right balance of collaboration and focus space for their needs. Designers have the opportunity to help organizations create a more personalized approach to their hybrid work strategy
Millennials are embracing the flexibility of hybrid schedules, as many in this demographic are often parents of very young and school-age children. But Gen Z and Baby Boomers prefer to work often in the office, looking for professional mentoring and social interaction.
Sustainability and the Wellness Movement – As companies seek to attract new talent and become resilient to changing regulations, all while keeping an eye toward 2030 sustainability targets, many are demanding high-quality, low-carbon workspace. Heavy investment in sustainability tech, which manages, improves, and reports on sustainability metrics, is expected to increase. Designers who can help clients meet their sustainability targets will likely have a competitive advantage.
As companies and designers think holistically about creating environments that support better human health, many are increasingly recognizing the interconnectedness of individual health, community health, and environmental stewardship. Subsequently, many firms are synthesizing sustainability and wellness programs— examples include an array of tactics in both buildings and employee programs (think better indoor air quality for building health and offering employees more natural light; and healthy food choices and time for meditation for employees’ wellness).
It should go without saying your approach to marketing and design should always be client-centric. For, as the saying goes, all generalities are accurate – until you deal with an individual. Plus, there is never a reason to object to a client’s values or choices unless they may somehow cause them harm.
Is your mind spinning as wildly as ours were when we first began “negotiating” this collection of factoids from the ASID Report? Perhaps Ted can help you with business consulting to the trade. If your mind is blown and you need help reassembling it like we did, simply… Contact TD Fall today.