Pantone Color of the Year 2023 – A Bold, Dramatic, Stunning Statement is Made
Finally, the paint color trendsetter has announced its startling choice for the Pantone Color of the Year for 2023. As their website says, “Welcome to the Magentaverse”, with Viva Magenta rockin’ your world!
After exploring the colors of the year from the major paint manufacturers, we are excited to see that Pantone has declared 2023 the perfect time for a bold, dramatic, even stunning statement to be made. And, with Viva Magenta, nothing could be more stunning.
Viva Magenta from Pantone
As they describe it, “Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
“This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. Pantone 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit, and inclusive of all.”
Why Choose Such a Striking Color?
Why did Pantone choose a color that is so bold and striking? According to Pantone Color Institute’s Executive Director, Leatrice Eiseman:
“In this age of technology, we look to draw inspiration from nature and what is real. Pantone 18-1750 Viva Magenta descends from the red family and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
“Rooted in the primordial, Pantone 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, Pantone 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”
If the Pantone Color of the Year for 2023 doesn’t resonate with you, feel free to check in with us for further impressions of these categories of colors trending for next year. Just click here to… Get in touch with TD Fall today.