Client Retention Tips #2: Use Video to Re-engage Past Clients Emotionally
Give ‘em the feels!!!
Video will Re-engage Past Clients on an Emotional Level
Video engages your audience on a visceral and emotional level that most text and imagery simply can’t achieve. With video, you can make multiple impressions in a minimal amount of time. You can literally communicate in seconds what it might take minutes to read – minutes that your audience may not be otherwise willing to invest in your content.
Here are 5 ideas for easy-to-produce keep-in-touch videos that you can use to re-engage with past clients or clients who’ve gone dormant:
1. Educational tips and techniques videos – Everyone loves to get free stuff. Sharing high-value information about important subjects in your niche will always be popular. Doing so will enhance your credibility as an expert; a thought leader and a go-to source they can rely on.
This will also place you back at the top of mind for your past clients, folks who may have forgotten just how valuable your products or services were to them in the past.
And think about this for a minute: “How To” videos are one of the most searched phrases on YouTube. So, if you are creating videos and publishing them on YouTube, your new video has a very high chance of getting a ton of views and shares. You cannot go wrong when creating educational “How To” videos. #Bonus!
2. Inspirational and positive topic videos – Most people like to start their day reading or listening to positive messages in one form or another. More than likely you have at least a few things you like to tell your clients to regularly inspire them, give them hope and direction, provide courage to take the big leap, and generally put a smile on their face.
When done properly, video can provide the motivation, inspiration, and stimulation for your clients to act on their own behalf; by investing in a product or service that will resolve an issue that is causing them pain. The beauty of this approach is that it is rarely “salesy”, and the audience won’t feel like they’re being pushed in a particular direction.
By providing them with options for resolving a problem, you also present them with the opportunity to choose your solution. Wrap all this up in an inspirational and positive tone, delivered regularly, and you’ll be handing out an abundance of warm fuzzies.
3. Videos that challenge, empower, and encourage reaching their goals – We love the idea of an ongoing series of challenges. And when you deliver them in a video, your passion and enthusiasm come through loud and clear. Whether you’re encouraging your clients to reach new heights each and every month, or you’re empowering them to work through a difficult process and guiding them to the light at the end of the tunnel, offering a series of challenge videos could be just the type of encouragement they need to see it through to the end.
The first quarter of every year is a great time to focus your audience on setting and reaching goals. After all, many if not most of them have set some sort of resolution for change in the new year yet, research tells us that 80% of these resolutions fail within the first 60 days each year.
If you can use a video appeal to help them achieve their goals this year, you’ll likely have a friend for life – a friend who just may buy from you again and again!
4. Holiday, seasonal, and special occasion greeting videos – When was the last time you resented receiving a special message to commemorate a holiday or special occasion? Like, never? The thought that you took the time to show you continue to appreciate them will go a long way to helping past clients remember why they appreciated you in the past.
Being kind is never a bad idea, in any situation, and it can have long-term benefits for both of you.
5. Client appreciation message videos – No one likes to feel forgotten, especially if they’ve made an effort to reach out or made a purchase from you. For existing or recent “Quiet” clients, letting them know that you appreciate their business and are willing to continue helping them is a huge positive. In this case, even client testimonials about that new product or service can be used.
Even the simplest message, like a sincere “Thank you”, when communicated emotionally in a video message, can have a huge impact on folks who may have felt otherwise ignored.
Video Marketing Engages Clients Emotionally
Cultivating repeat customers is a critical element in the long-term success of any business. Due to the inherently impersonal nature of the internet, those who do business online often struggle with client retention. A keep-in-touch video campaign that is designed to nurture and re-engage past clients might just be the perfect tool for doing so – keeping your business growing and thriving long into the future.
Remember, Ted remains available for marketing and business consulting to the trade. Simply… Get in touch with TD Fall today.