Client Retention Tips #1: Use Video to Re-engage Past Clients for Repeat Business

One thing that online marketing can do far better than traditional marketing methods is re-engaging old prospects to make them new again. And, instead of another text-filled email barrage – video marketing can help you retain and re-engage with old clients more effectively than other methods.

• As a strategy for nurture campaigns, keep-in-touch campaigns, and re-engagement campaigns, video marketing has no equal.

If you are like most online business owners, your focus is on client acquisition; the process of attracting and persuading potential customers to buy your products or services. Utilizing social media, blogging, list building, building your thought leadership on relevant guest sites, and video marketing – there are abundant opportunities for generating new traffic, converting new leads, and finding new prospects.

• And, of course, this makes a great deal of sense because, if you don’t grow your business you’ll surely fail.

Based on the latest research, it’s 6-7 times more expensive to acquire a new customer than it is to keep a current customer. In fact, 80% of your future profits will most likely come from 20% of your existing customers. These are just a couple of the reasons that implementing a customer loyalty program is vital to your business.

Considering those stats, doesn’t it make sense for you to make an effort to keep the loyalty fires stoked? And, by incorporating videos into your messaging, it’s not as hard as you might think.

• Growing your business should include nurturing existing clients, as well as securing new clients.

And what about old prospects? What happened to the people who have engaged with your site in the past, contacted you previously, or maybe even purchased over the past few years? When’s the last time you worked to convert these folks into leads who will engage with your business right now?

After all, these are people who’ve told you that, at a minimum, they’re interested in what you have to offer, whether they bought in the past or not. Just because they’ve gone quiet doesn’t mean you can’t pull them back in by creating a video packed with timely information that will positively impact them.

Refocus Past Clients’ Interests with the Power of Video

If you think of past or inactive clients as dormant assets to your business, you’ll see their potential value more clearly. Why should you think of them this way? Because they’ve already proven their value:

• They already know you and (hopefully) like you.

• They understand your products and services, along with the value you provide.

• They have paid you money in the past – and they may be willing to do it again!

These are all very good reasons to begin re-engaging with past clients. Here are a few more:

• More than 90% of marketers use video content in their marketing campaigns.

• The word “video” in an email subject line increases the open rates by 19%.

• The word "video" in an email increases click-through rates by 65% and reduces the number of email unsubscribers by 26%.

These are not insignificant numbers, and all of them combined should be more than enough to compel you to begin using video messaging as part of your client retention strategy.

Use A Keep-in-Touch Video Campaign to Nurture Past Clients

Few businesses remain stagnant over time, just as few clients have only one pain point that needs resolution. While your mix of products or services will likely shift and grow, so too will their needs change with time. For all you know, they need your newest service now more than ever, yet they have no idea you offer it!

There can be a variety of reasons clients leave or go dormant:

• Their needs or interests have changed

• Their immediate problem has been solved

• Your product list or service menu has changed

• Your content has become too “Salesy”, with no new high-value information available to capture their interest

• Lack of engagement has made them feel unappreciated or invisible

By re-engaging these former clients, you greatly improve your chances of converting them again, or even for the first time.

Remember, Ted remains available for marketing and business consulting to the trade. Simply… Get in touch with TD Fall today.