Colors of the Year – Will Paint Companies Contrast or Conflict? Yes!
As we shared in an earlier post, Valspar Paints is marketed separately from its parent, Sherwin-Williams. Yet, even so, we were still a bit surprised at the contrast (née conflict?) between the two companies' choices for their latest Colors of the Year.
Without even seeing them, the names alone tell much of the story, with a bold name like Ironside from Valspar contrasting with the far softer-sounding Persimmon from Sherwin-Williams.
Sherwin-Williams 2024 Color Collection of the Year
In addition to its new Color of the Year, as mentioned above, the paint manufacturer has also unveiled its 2024 Color Collection of the Year, Renewed Comfort. Filled as it is with gentle neutral colors that are “restful and restorative”, Persimmon sets the mood, as well as the foundation for the Collection as an “earthy terracotta infused with tangerine tones”.
With a nod of the head to the folks at HomeAccentsToday.com, and including extensive quotes from the paint company we share the following: “The Renewed Comfort Color Collection is composed of shades that embody tranquility, comfort, and rejuvenation.”
“The … Collection is restful and restorative with an expressive touch to showcase unique personal style – bringing a sense of comfort into the home with a new, refreshed outlook,” said Ashley Banbury Sherwin-Williams color marketing manager.
“Customers can mix and match shades from the Color Collection to make a statement, giving space to feel renewed with comfort,” she added.
Sherwin-Williams 2024 Color of the Year
“Persimmon is a grounded earthy terracotta shade that feels energetic and refreshing…. [with] warm, earthy elements [that] add an uplifting personal touch to the home.”
“Persimmon balances the energy of tangerine with grounded neutral undertones, making it perfect for spaces like living rooms and kitchens as it promotes positive relationships and conversation. The beautiful shade helps rejuvenate a space while bringing unique design visions to life,” Banbury said.
Available exclusively at Lowe’s stores, the designer-inspired 2024 Color Collection of the Year includes 10 neutrals combined with bright shades that create a new twist on traditional color combinations. Persimmon, the 2024 Color of the Year, brings a sense of comfort into the home with natural hues to soften the space, according to Ms. Banbury.
As you can see, our cautionary notes were valid, considering the broad range and contrast of colors from two brands covered by a single umbrella.
As always, Ted remains available for business consulting to the trade, whether you have questions about colors or basic business practices. Simply… Contact TD Fall today.