Color Trends for 2024 – Paint Companies Jump the Gun!
Just last week we shared our surprise that paint companies in the US had already begun sharing what they believe will be the color trends for 2024; that is, their colors of the year. Whether we believe it’s too early for such predictions is irrelevant. They’re doing it and, as usual, we can only react.
Interestingly, though Valspar Paints is a Sherwin-Williams brand, they are marketed as a separate brand that offers its own 2024 Color of the Year and is sold exclusively at Lowe’s.
While perusing the internet for information on such, we stumbled upon HouseDigest.com where insight is offered into the importance of color for interior designers:
“Color is one of interior design's most important factors. Beyond creating an aesthetically pleasing room, color can help set the mood. Enveloping a room with the right color creates a setting that can relax or energize. However, choosing the right paint color can be an overwhelming choice for many homeowners. Luckily, many paint companies, including Valspar, choose a Color of the Year that's meant to forecast the interior design trends for the upcoming year.”
Having shared an even dozen “Colors of the Year” last year, Valspar has decided to select one color for 2024. Labeling it “Renew Blue”, Valspar has chosen a color that “is an incredibly versatile and all-season shade that anyone can envision in their space. The inspiration is rooted in nature and wellness, which can be achieved to help alleviate the anxiety in life.”
Valspar Offers a Sense of Wellness and Comfort
Even more important, Valspar offers a clearly stated reason for choosing Renew Blue as their Color of the Year for 2024:
“WHY IT’S TRENDING: Most of us are seeking an end to feeling overwhelmed – less stress, less information, less technology, fewer choices. Simplicity. Here, we can slow down and create the peaceful place we seek.”
Colorful yet welcoming, Renew Blue from Valspar can be used to gently say, “Welcome to our home” to guests or, perhaps more importantly, deliver a loving “Welcome home” to family.
“The Valspar Color of the Year for 2024 is Renew Blue, ‘a balanced blue with a touch of grayed sea-green that focuses on wellness and comfort,’ according to the paint company. The shade is meant to create a restful feeling to transform a home into a place meant to prioritize self-care and well-being.” (House Digest)
And, this living room definitely looks like a comfortable place to feel well.
“Inspired by fleeting elements like fog, mist, clouds, and glacier lakes, Renew Blue elevates the everyday mood, encourages self-expression, and evokes a feeling of balance and calm, with a twist of unique spontaneity,” explains Sue Kim, Valspar Director of Color Marketing. “Blue is a classic shade that has become the new neutral for today's home and can be mixed and matched to fit a variety of design styles and applications.”
And, what better place to elevate one’s mood than the most popular room in virtually everyone’s home, their kitchen?
All of that said, it’s likely best to allow the paint company to speak for itself concerning Valspar’s 2024 Color of the Year:
“A nourishing, green-influenced blue that creates a sense of peace wherever you place it.”
A quick cautionary note: Don’t be surprised by the variety of colors, some of which will definitely contrast in both look and feel with those of others.
As always, Ted remains available for business consulting to the trade, whether you have questions about colors or basic business practices. Simply… Contact TD Fall today.